Brussels Airlines Opens A ‘Boutique Hotel In The Air'
The airline reveals a new interior designed by JPA Design for its intercontinental fleet
Brussels Airlines reveals a brand new travel experience on board of its long-haul aircraft. By
investing 10 million euro per aircraft in a completely new Business Class, Premium Economy and Economy Class the airline wants to offer a personal experience, recreating a boutique hotel feel at 30,000 feet. The interior was designed in collaboration with JPA Design.
Brussels Airlines aims to make the journey as important as the destination. With three new highly differentiated classes with quality products and the typical Belgian hospitality, the airline calls its newly introduced and retrofitted A330 aircraft “a boutique hotel in the air”, offering the same small scale personal experience as one finds in a boutique hotel. To translate its boutique aspirations into reality, Brussels Airlines has worked with JPA Design to design the brand new Business Class, Premium Economy and Economy Class.
The Belgian touch
Premium-quality material such as wood and leather have always been important when it comes to Belgian design. Belgian Art Nouveau and Victor Horta were the inspiration for the new A330 cabin interior. The dome light of the ceiling in the boarding area features an elegant Art Nouveau design. All seats feature rich 3D textured fabric, inspired by famous Belgian designers like Dries Van Noten. As culinary excellence is key to Belgians, Brussels Airlines teams up with a Belgian Star Chef every year to design the Business Class menu’s on its long-haul flights. With its new cabin the airline also brings the Belgian beer and bar culture to the sky, by including a self-service bar in its aircraft and offering a varying choice of 8 famous Belgian beers to all guests. Next to that, Belgian wines, coffee and premium Belgian chocolates from Neuhaus are personally served by the airline’s warm and friendly crew.
“At Brussels Airlines we are continuously working on improving the comfort for our guests on board as well as on the ground. With this significant investment in our long-haul travel experience, we emphasize once more on our commitment towards an exceptional passenger experience. The experience delivered by the finest boutique hotels has been the source of inspiration for our new Intercontinental Business Class. We want to be the most personal airline, give a personal service to every guest and offer everyone the warm hospitality Belgium is known for. And that is exactly the essence of a boutique hotel, offering a world-class service in a small scale environment. The comparison of our aircraft – especially on the long haul – with a boutique hotel makes a lot of sense.”
Christina Foerster – CEO Brussels Airlines
The Brussels Airlines A330 Business Class cabin in full flat bed mode. Ambient lighting is tailored to all flight phases, ensuring restful sleep and jet-lag free flying across time zones.
The Belgium beer and culture is bought onboard in Business Class. Ceiling dome light features an elegant Art Nouveau design. All cabins on board the A330 are designed by JPA Design.
“We go the extra smile” Brussels Airlines mantra